Blue Cross of California History

















 

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Blue Cross of California
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About Blue Cross of California History











 

 
1936  California health care came to be made affordable for Californians through the Associated Hospital Service of Southern California and the Alameda County Medical Association.

1939  The Blue Cross symbol was adopted by a commission of the American Hospital Association as a national emblem for plans that met certain guidelines in covering hospital care.  The first Blue Shield plan was founded in California in the same year to cover physicians' services.

1941  World War II changed many facets of American society. When soldiers returned home both families and the economy grew.    Blue Cross was able to provide Americans with added medical and surgical coverage. By the end of the 1940s, 35 million Americans were Blue Cross subscribers.  

1950  Blue Cross thrived by improving benefits, increasing enrollment, cutting operating costs and building reserves.  
 

1960  The 1960s brought very important changes to the Blue Cross organization. In 1965 President Johnson signed a bill which created Medicare and Medicaid.  Blue Cross was elected by most hospitals to process the Medicare and Medicaid claims.  The addition of this government program doubled the size of Blue Cross plans.

1970  A combination of inflation and rising health care costs during the 1970s caused Blue Cross to raise premiums, which caused alarm.  The price of malpractice insurance also increased dramatically, and the providers of insurance had to compensate.

1980  This was a period of dramatic growth for Blue Cross, and in 1982 Blue Cross of Northern California and Blue Cross of Southern California became one.  Blue Cross of California was born because the two plans had become very similar and the advances in technology made consolidation a practical option to increase efficiency.  

1990  As the health care industry continued to grow in the 1990s, Blue Cross found it must learn to prosper in a buyer's market. Customer satisfaction became Blue Cross of California's number one priority, and it remains so today.   

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  Lumenos HSA   Facts & Figures
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Blue Cross of California and BC Life & Health Insurance Company are independent licensees of the Blue Cross Association and are licensed to conduct business in the State of California.  Your agent in California is  Lewis Fink, License number 0C38446
 
   
 
 
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